A Rustic, Community-Driven Pizzeria

Crust Co. specialises in an all-veg pizza menu, charred to perfection in a wood-fired oven. The branding embraces a handcrafted, inclusive narrative, reinforcing Crust Co’s ethos of authencity. The custom logo balances tradition with a modern touch, while the illustrations draw inspiration from the communal experience of enjoying pizza—bringing people together over a meal. These illustrations serve as core brand assets, featured across packaging and in-store elements to create a cohesive and recognizable identity.

The color palette perfectly ties down the design. It's is a nod to both the woodfire-style cooking and the minimal, ingredient-focused approach of Crust Co.’s menu.

Deliverables: Logo, Packaging, Brand Guide, Custom illustrations and Restaurant Collaterals