A Bold, Minimalist Expression of Strength & Progress

The X Thrive identity is built on the idea of transformation, intersection, and movement.  At its core, X Thrive believes in the power of 'X'—the unknown, the variable, the untapped potential within each of us. The logo is intentionally minimal yet bold, reflecting clarity, strength, and purpose. Inspired by the concept of a zebra crossing, it symbolizes transition—bridging the gap between where one is and where one aspires to be.The typography further reinforces this idea, with a custom-tailored wordmark that aligns seamlessly with the icon. 

X Thrive fosters an inclusive culture where everyone thrives together. The logo conveys the idea of personal and communal evolution, bridging the gap between where one stands and where one aspires to go.

Deliverables: Full Logo Suite and Branding