Stacked & Designed for Cravings

The Slider Sesh campaign is designed to be intentional, raw, and rooted in storytelling—capturing the creative chaos, personal experiments, and culinary artistry behind each slider. This limited-tasting menu, curated by the chef, is more than just a collection of flavors; it’s a visual and sensory journey, reflecting the evolution of recipes and the spontaneity of a chef’s process.

Drawing inspiration from tasting menus and chef notebooks. The menu layout incorporates handwritten annotations, mimicking the organic process of recipe development. Paired with a custom sauce pairing card, showcasing the variety of in-house sauces that enhance the tasting experience. A striking yellow-mustard accent punctuates an otherwise monochrome black-and-white palette, adding depth, energy, and a sense of playfulness to the visuals.

Deliverables: Logo design, menu, and Launch campaign design and communication